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Selling up is a retailing practice in which salespeople try to persuade customers to buy higher-priced items than originally intended.

Most of the specialty stores are chain outlets with large-scale operations.

The U.S. service sector makes up only one-tenth of the nation’s economy.

Merrill Lynch’s bull logo cannot be considered a part of the product’s trade dress.

Most businesses slowly change the amounts they charge customers, even when they clearly recognize strong demand.

Makers of generic products are dependent on brand loyalty for their marketing success.

An effective label performs both promotional and informational functions.

Consumer perceptions of superiority pay off in the firm’s ability to raise prices without losing market share.

Restaurant chains often use the same room decor and dining menu at all their locations in an attempt to standardize the services they offer.

Lysol sanitizing wipes entered the market at a low sales price and was supported by heavy couponing. As the initial trial period passed, the pricing slowly rose and the couponing became more infrequent. This activity is an example of penetration pricing.