Category: Uncategorized

[Visa] Visa introduces a new student credit card that offers 3 tiers of different rewards and perks. Below is some data regarding the average customer in each tier. What is the CLV of the average Elite customer? What would it be if Visa can increase the average lifetime of the elite customers to that of the Legendary customers while keeping all the other measures the same?   Basic Elite Legendary Visits/Month 2.8 3.4 5.2 Profit Per Visit $4.56 $5.44 $5.98 Average Lifetime 1.4 years 7.2 years 9 years

[iCarly] Some television channels continue to air the show iCarly to its viewers even though new shows aren’t being produced, because people from all ages continue to watch it. If Hydroflask wanted to run ads on these channels within this program, they would be using ________TV advertising.

[Aquaphor] Aquaphor healing ointment wants to extend their product life cycle in some way. Based on a TikTok trend of people using their product as mascara, Aquaphor’s marketing team decides to sell the product in a mascara tube calling it Lashquaphor. Although they changed nothing about the product, they are hoping to shift the perception of Aquaphor into an eyelash product by changing the name and packaging and promoting different benefits. What approach to PLC extension is Lashquaphor using?

[Annika] Annika is considering three smartphones based on their features and his priorities. Using a multi-attribute model, he evaluates the following attributes, all on the typical 1-10 scales that we’ve used previously:  Attribute iPhone 13 Samsung Galaxy S22 Google Pixel 7 Importance Camera Quality 9 10 7 8 Battery Life 8 7 9 6 Operating System 7 9 8 7 Price 5 6 9 9  What would be the best promotional strategy for Samsung to pursue, all else equal, if the company wishes to achieve the largest possible advantage over its competitors?

[blend] The proper blend of elements in the promotion mix depends on a product’s characteristics. Personal selling would most likely be used to sell

[Heinz] In the advertisement shown below, Heinz wanted to imply through the visual that their product is fully natural and made from real tomatoes. By presenting this image of a Heinz bottle made up of tomato slices they are using _________ stimuli, as discussed in our advertising lecture.  

[expectations] Comparing the differences between consumers’ expectations about a service and their experience with it is referred to as

[Harriette] Harriette is an art major struggling to make ends meet. She just saw an ad in the paper for sales representative job. She applies online and receives her acceptance shortly after. Her boss sends her a case of their non-toxic cleaning solution along with a pamphlet which details the company’s sales presentation. It includes all the key selling points of the product arranged in a specific order and materials designed to help illustrate these points. Harriette is instructed to follow the included sales messages using the provided materials without deviation. What kind of sales presentation format is Harriette using?

[shirts] You’ve just become a salesforce manager for ThreadMingle, a custom T-Shirt company. You mostly make money by creating T-Shirts and uniforms for large corporations that are very picky. Because of this, a lot of your salespeople’s time is spent understanding their clients and their needs, as well as overseeing the manufacturing process to make sure all needs are met, leaving less time for selling duties. Right now, your sales team consists of 150 salespeople. Currently, you have 125 customers, each salesperson makes about 50 calls per year with an average call length of 7 hours, and 350 hours of selling time available annually. Based on the workload method of calculating salesforce, is the size of your current salesforce optimal?

[boats] Fred’s Boats and Floats provides short-term boat rentals for fishing and local day tours. Which of the following would best represent an augmented level of product benefit?