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According to our textbook, international marketing management is based on the premise of cross-cultural differences and is guided by the belief that each foreign market requires its own culturally adapted marketing strategy.

According to our textbook, the choice of entry method into the global arena depends on a firm’s external and internal factors.

According to our textbook, global firms may also have easier access to credit and gain valuable experience from operating in other markets.

According to our textbook, market-driven firms invest in market research to better understand their customers, then use the information generated to guide decision making.

According to our textbook, HVPs include processed foods such as fresh fruit or eggs, as well as processed and semi processed grains, oilseeds, animals and animal products, horticultural products, sugar and tropical products.

According to our textbook, the product approach may involve taking the firm’s core product to a new level and introducing a number of variations or extensions to serve existing customers better or serve an entirely new group of customers.

According to our textbook, with respect to income, the world continues to grow more and less polarized.

According to our textbook, the WTO also adds nontariff barriers as well. It can be used to mediate trade disputes, or to challenge environmental, health, and other regulations that may serve legitimate social goals, but which may be regarded as impediments to international trade.

According to our textbook, based on an assessment of market opportunities and an evaluation of the firm, an agribusiness will select a product market which will respond in a similar fashion to a given offer.

According to our textbook, HVPs have been further categorized into intermediate commodities and consumer products (beverages, meats, and frozen dinners).