Suppose Crescent Pure decided to conduct a survey testing ea…

Suppose Crescent Pure decided to conduct a survey testing each of the three possible positionings for their drink. Similar to the approach used in the Saxonville case, they randomly assigned 500 consumers to each concept and asked them to indicate how likely they would be to buy it. The results were as follows:     Energy %   Sport %   Organic %   Definitely would buy 25 40 30 Probably would buy 55 30 45 Might or might not buy 10 20 15 Probably would not buy 5 5 5 Definitely would not buy 5 5 5   Based on these results and what we learned through the case discussion, which concept is the strongest?