Category: Uncategorized

Which of the following accurately depicts the activities included in the 4E framework for digital marketing?

_____________ are physical and can include food, clothing, shelter, safety, and water; while ____________ are desired and not needed in order to survive.  

Segmentation is one area of research used to help determine and understand your target market.  You can use the information to understand where to market, what channels to use, and incorporating the information into targeted online ads for search engines (Google) and social media sites.  There are four areas marketers use to build a segmentation of a target market.  The four categories of segmentation include: 

Data Ethics states that marketing research should be used only to produce unbiased, and fact-based information.

Which market segmentation section would include: benefits and expectations, usage rate, status, patterns, occasions, brand loyalty, readiness to purchase, price sensitivity for considerations to target?  

Through which of the following marketing mix variables do companies capture value from consumers, resulting in the generation of revenue?

The crisis is best described as:

________ pertain(s) to the personal gratification consumers associate with the product or service.

Which plot structure begins late in the story and is tightly constructed?

Which statement best explains the relationship between a play and a production?