Category: Uncategorized

For 5 years, Dunkin Donuts ran commercials featuring the slogan “America Runs on Dunkin”.  This is an example of  _____________________________________ .

Customers choosing to buy a product because it’s cheap and readily available is an example of the _______________________________________.

American Girl is introducing their new doll of the year on Friday.  Based on past experience, the company expects huge crowds at each store nationwide days before the release.  Therefore, they guarantee dolls to those in line who receive a bracelet.  Those that don’t receive a bracelet receive a voucher to return to the store in 2 weeks to purchase their doll.  This strategy aims to shift demand from the release date to a few weeks later, which is an example of ____________________________ .

Which strategy to identify growth opportunities is not part of the product market expansion grid?  

The set of controllable tactical marketing tools including product, price, place, and promotion—that the firm blends to produce the response it wants in the target market is known as __________________________________________ .

Distributing the information to employees, suppliers, and other stakeholders would be considered which step in the marketing research process?  

The Home Depot targets people over 18 who are either into do-it-yourself home improvement or construction workers.  This represents their _________________________ .

Using spiritual leaders such as a Priest, Minister, Rabbi, Imam, etc. to help guide your behavior is an example of which characteristic affecting consumer behavior?

Trying to find a fit between marketing opportunities and the company’s goals/capabilities is known as _________________________________ .  

When Popeyes introduced their new chicken sandwich, they didn’t expect to have lines around the block waiting to purchase their new product.  When they ran out of chicken sandwiches, they had to reduce demand temporarily by extending the sale for an additional month to give Popeyes time to restock the product.  This is an example of _______________________________ .