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A casual restaurant does primarily lunch business for business people. It sells freshly baked cookies in small bags and has them available for purchase right beside the cash register, as people are paying their bills. Which component of the restaurant’s on-site merchandising program would this be?

Because it takes the form of making recommendations to guests about items the guests might be interested in buying, personal selling undertaken by service staff is often referred to as

Policies and procedures managers put in place to identify the specific ways an operation will reward its best customers are known as a

Every week a local pizzeria includes a flyer with that week’s special offers in the local newspaper. It decides to continue this practice, even though it cuts into profits because most of the customers use the coupons listed on the flyer. As the pizzeria’s marketing advisor, you suggest that the business

In an urban area, one street is home to several nightclubs, restaurants, and music venues. This type of area is known as

An advantage of public relations is that it

A manager would like to increase the customer base for the restaurant. In order to do this, a sales promotion will be initiated in which

While meeting with a potential customer, a manager is told that the customer is not willing to book their event on the grounds that the banquet hall may be too small to accommodate all of the employees and their guests. This is known as

The manner in which a business handles a major event that threatens the reputation and survival of a business is known as

A restaurant offers customers a card that is initialed every time they purchase an entrée of $8.00 or more. When the card is full, they receive a free entrée with a value of $10 or less. This is known as