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A marketing strategy consists of the selection and analysis of a target market and _______.

Employee compensation systems are generally developed and administered by _______, and pay increases and promotions are usually recommended by _______.

Honda Motors produces a wide variety of vehicles, including automobiles, trucks, motorcycles, and even aircraft for individuals and businesses. It also operates its own financing division, Honda Financial Services. It seems as if Honda _______.

An e-business differs from a traditional business only in that _______.

Gear Up Nina has been working for a local small business called Gear Up for the last three years. It is a retail business that sells sporting goods equipment. When Nina started working there, she noticed that the business wasn’t doing so well and observed several things that didn’t bode well for the business’s future. Nina has been thinking of starting her own small business because she feels she has learned much through working for Gear Up. Knowing that Nina was studying business, her manager asked her to create a business plan for Gear Up. The manager hoped that this plan would put things into perspective to help the company do better. After creating the plan, Nina suggested that Gear Up contact a group of senior and graduate students in business administration who provide management counseling for small businesses. Nina wants to make sure that her leaving does not become the cause of the company going under.  Refer to Gear Up. What is not one of the key reasons Gear Up would possibly fail?

Sparkle Magazine Simone recently switched careers. Previously, she was a college professor, but she felt she needed more real-world experience to help her business students more fully. She became a manager at Sparkle Magazine, where she was in charge of the layout. Always open to new ways of doing things, Simone let her staff implement their ideas at times. Simone learned firsthand the different roles she had to play as a manager.   It always got stressful when the publication deadline neared. At one point, there was a major mix-up in the layouts for the front cover. Simone was not sure of the correct layout because she had allowed one of her employees, Calvin, to modify and run with his idea on this matter. However, she could not ask for Calvin’s help with the covers because he happened to be out of town at the time. Simone quickly looked over the layouts but felt that they still needed some work.   She decided to ask the design manager for her help. The design manager did not feel comfortable making a decision on the issue, so she did not give Simone an answer. Simone then went to an employee within her department for advice. That employee suggested some ideas, but Simone was still not satisfied. Finally, Simone called one of her top graduate students with whom she had kept in contact and asked her if she could offer some ideas. The graduate student quickly came to the magazine’s office and helped Simone decide on the alternative that should be implemented. Simone greatly appreciated the assistance and the suggestion. The final cover design went to press, and that issue of the magazine was successful. This helped Simone realize that considering the big picture was good, but equally important were the little details. Refer to Sparkle Magazine. The graduate student’s assistance represents which step of the decision-making process?

Gear Up Nina has been working for a local small business called Gear Up for the last three years. It is a retail business that sells sporting goods equipment. When Nina started working there, she noticed that the business wasn’t doing so well and observed several things that didn’t bode well for the business’s future. Nina has been thinking of starting her own small business because she feels she has learned much through working for Gear Up. Knowing that Nina was studying business, her manager asked her to create a business plan for Gear Up. The manager hoped that this plan would put things into perspective to help the company do better. After creating the plan, Nina suggested that Gear Up contact a group of senior and graduate students in business administration who provide management counseling for small businesses. Nina wants to make sure that her leaving does not become the cause of the company going under.  Refer to Gear Up. In preparing the business plan, Nina would have incorporated all of these components except _______.

Western Airline Company Western Airline Company (WAC) is a well-known company in the air travel business. It is currently one of the top firms in the industry. The company prides itself on good customer service and being concerned with the broader social good. WAC management is not only concerned with doing things right, but also with doing the right things. Many of their decisions reflect this philosophy. Early on, the company had a problem with employees reporting their concerns about unethical behavior to the press rather than to WAC management. As a result, the company modified its training to ensure that employees knew the firm’s guidelines on resolving ethical issues. WAC also developed a code of conduct based on standards that continue to be upheld within the company. Since the code of conduct has been put in place, there have been fewer ethical violations. ​ Although employee salaries at WAC are not as high as those at competing firms, the company experiences very low employee turnover. The firm has nurtured an organizational culture that not only makes its employees want to stay, but that also results in higher profits. If WAC can maintain the relationship it has built with its employees and customers, it will have little difficulty keeping up its remarkable success.Refer to Western Airline Company. To address the ethical issue reporting problems, WAC management should have implemented all the following guidelines for making ethical decisions except which one?

Bombas makes socks and T-shirts which it sells to consumers online. It uses the _______ channel.

When people choose their ideal career, it is most likely a reflection of their _______.