While implementing the strategy of category management, a category manager oversees an entire product line and is responsible for the profitability of the product group.
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Noise can also result from distractions within an advertisin…
Noise can also result from distractions within an advertising message itself.
Markups are determined partly on the basis of marketers’ jud…
Markups are determined partly on the basis of marketers’ judgments of the amounts that consumers will pay for a product.
Customer relationship management systems are more beneficial…
Customer relationship management systems are more beneficial to retailers than to B2B firms.
As consumers devote little effort to convenience product pur…
As consumers devote little effort to convenience product purchase decisions, marketers must strive to make these exchanges as simple as possible.
Slotting allowances refer to money paid by producers to reta…
Slotting allowances refer to money paid by producers to retailers to guarantee display of their merchandise.
A price of $ 9.97 is less likely to appeal to customers than…
A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.
A supercenter is usually larger than a hypermarket.
A supercenter is usually larger than a hypermarket.
Other things being equal, stores that offer more services ch…
Other things being equal, stores that offer more services charge smaller markups to cover their costs.
The first step in the AIDA concept involves convincing the w…
The first step in the AIDA concept involves convincing the would-be buyer of the product’s ability to satisfy his or her needs.