Category: Uncategorized

The core values of American culture include work ethic and the desire to accumulate wealth.

Families, bachelors, and retirees could be considered separate market segments for a company promoting travel packages.

Environmental management rarely works because marketers cannot hope to influence the external environment, they can only respond to changes in it.

Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.

The executive summary of a social media marketing plan is said to be effective when it gives compelling reasons as to why the plan should be adopted.

E-marketing is an integral component of e-business.

Communities created by social media help steer consumers toward new brands and products.

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

Majority of e-marketing activities are business-to-consumer transactions.

While cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.