Rebecca purchased a 3D television right after they were intr…

Rebecca purchased a 3D television right after they were introduced in the marketplace and paid over $8,000 for it. She has a master’s degree in business and is well-informed about electronic products. She is venturesome and is always looking for new products to try. In terms of category adoption, Rebecca is best described as a(n):

Jessica is not very quick to purchase innovative products wh…

Jessica is not very quick to purchase innovative products when they come out, but after a while she breaks down and buys if after most of her friends have bought it. She gets most of her information from them when she decides to buy something. She is very skeptical of marketing, so she trusts her friends more than anything. Jessica is best described as a(n):

A 16-ounce bottle of Prairie Herb vinegar sells for $4.95, a…

A 16-ounce bottle of Prairie Herb vinegar sells for $4.95, and a 16-ounce bottle of Heinz vinegar sells for $1.05. Prairie Herb vinegar is new to the market, perceived to be of higher quality, and provides a unique flavor to foods even though it is used in the same way as Heinz vinegar. Prairie Herb vinegar is most likely using a _____ strategy.