Category: Uncategorized

Betsy, a teenager, uses most of her after-school hours in either playing tennis or watching movies. She barely manages to concentrate on her lessons for a couple of hours before exams. Being questioned about her substandard performance in school, she points out the teacher’s inability to complete the entire course during the school hours as the possible reason. Betsy’s behavior is most likely to be associated with ________.

Company call center executives provide procedural information to clients who call in about the specifications and operation of the product. These call center employees can be called ________.

Which of the following is true for the retail industry?

In which of the following is a person performing the role of a gatekeeper?

In an adapted marketing program, the company ________.

Aromas Inc. introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the BrandDynamics Pyramid?

Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

In supermarkets and other retail outlets, RFID is used to ________.

The typical approach to positioning is to inform consumers of a brand’s category membership before stating its point-of-________.

After successfully exporting its products through export merchants, Boyes Inc. decides to take control of its exports. It sets up its own unit in the home country that takes care of all export-related activities. Boyes Inc. is most likely using ________.