Chapter 3 says, though many influencers are celebrities, soc…

Chapter 3 says, though many influencers are celebrities, social media communities have also given rise to influencers with smaller audiences—the _____________, who build influence using a self-presentation technique that involves establishing a sense of intimacy with their audiences by sharing content in one or more social communities.

Chapter 1 said we can think of social media as the way digit…

Chapter 1 said we can think of social media as the way digital natives live a social life–it’s all about a ______________–a belief in democracy; the ability to freely interact with other people, companies, and organizations; open access to venues that allow users to share content, from simple comments to reviews, ratings, photos, stories, and more