Category: Uncategorized

Roberto was in the mood for potato chips but when he arrived at the store, he discovered many different options (though, all inexpensive).  Which type of buying decision behavior does this represent?

In the context of advertising, how do clustering algorithms contribute to audience segmentation?

It’s raining. It’s the rainy season. It (rain) ____ every day since the first of the month.

Which of the following statements best describes a recommender system?

While reading a blog post about healthy eating habits, you notice an ad for a local gym offering a discounted membership. The ad is displayed based on the content of the blog post you are currently viewing. Which type of advertising is this?

How does Natural Language Processing (NLP) contribute to enhancing the consumer journey?

Imagine you are designing a campaign for a new sneaker brand. How could unsupervised machine learning be used for audience segmentation, and why might it be preferable to simple demographic targeting?

Claude and Pierre (not, work) ______ for the last three years.

 In its early days, Pandora struggled to accurately analyze and categorize the attributes of songs and made accurate recommendations. Based on this description, which recommendation type was Pandora planning to use?

China tends to place great emphasis on family; believes calligraphy is a revered art form; and tea can show your social status.  These are examples of which characteristic affecting consumer behavior?