Category: Uncategorized

Burger King’s sales for their chicken sandwich dropped dramatically after Popeye’s launched their chicken sandwich. McDonald’s sales for their chicken sandwich have leveled off, since it’s been available for many years.  Taco Bell just launched a new chicken taco nationwide and sales are slow.  Popeyes saw a huge spike in sales for their new chicken sandwich.    What company is in the growth stage? 

Harry Potter books have sold over 500 million copies worldwide and is the best-selling book series in history.  That’s why Universal Studios decided to buy the rights to build “The Wizarding World of Harry Potter” at their theme parks in Florida and California.  This is an example of ______________________________ :

The Garcia family took their first trip to Walt Disney World over the summer and went to all 4 parks.  They all had a great time!  This is called a(n) __________________________________ .

Wonka Industries has decided to expand globally. In order to do this, they have broken their projected markets down by nations, states, regions, and countries.  Using this method, Wonka is practicing ___________________________.

Hewlett Packard (HP) sells the HP DesignJet T120 marketed as an affordable, home color printer at a lower price designed to attract many customers.  Though, HP makes more profit by selling the replacement ink cartridges which are required for their printer.  This is an example of what pricing strategy?  

The channels pictured in the red box below are examples of a(n) _________________________________ .

Hershey’s sells its candy bar in as many stores as possible.  This is an example of _________________________ distribution.

When KIA was creating their new Telluride model, they considered the style and design, features of the car, and the quality.  These are considered to be what type of product and service decision?

Cheerios markets their product to heart healthy consumers because their cereal can help a person lower their cholesterol.  They are using which type of segmentation strategy?

Piaget Watches is a high-end luxury watch company that retail for $15,000+.  When selecting the stores to carry their watches, Piaget uses a(n) ___________________________ distribution strategy.