Category: Uncategorized

The ethos of Snapchat is:

Which of the following advertising resources allows for unlimited content and full control over the type of content delivered?

When preparing a video news release, a savvy public relations professional should include __________, which is not scripted or edited but contains additional soundbites and clips that can serve as a backdrop to a current news story that otherwise would not have any video accompanying it.

The chief communications officer is discussing the company’s marketing strategy with other members of the senior leadership team. The officer expresses a desire to leverage the PESO model for campaigns in the coming year. One of the other executives asks for a quick overview of the model. Which of the following options represents the officer’s best response?

Lestari works in public relations for Stanton Enterprises and has been tasked with creating the company’s first online newsroom. Which of the following best represents a feature that Lestari will want to include if she hopes to encourage journalists to write stories about the organization? 

The public relations team at Chandler Corporation is preparing a flyer for their new sales campaign and wants to drive traffic to their sales microsite. Which of the following resources would be most effective in helping Chandler Corporation meet their goal?

Salty’s Beef-N-Burger is rolling out a new menu item, the Super Steak Sizzling Supreme with Bacon and Cheese, and it wants to make a big splash in the fast-food industry. As such, Salty’s PR team has invited numerous journalists, influencers, bloggers, and others to a “sneak tasting” of the new menu offering a month before it becomes available to the public. This is an example of a _____.

O’Shea is meeting with members of the senior leadership team to train them in preparation for an upcoming interview with a journalist for an industry magazine. Which of the following options best represents a key piece of training that O’Shea should provide?

Which sequence places different forms of meetings in their typical ascending attendance size, from smallest to largest?

Seminars are to _________ as cocktail parties are to ___________.