General Mills markets Cheerios in the United States and Cana…

General Mills markets Cheerios in the United States and Canada. But in Europe, Asia, Africa, and other parts of the world, they entered into an agreement with Nestlé Corporation to manufacture and distribute Cheerios to customers in these countries. Nestlé paid General Mills an initial lump sum for the right to market Cheerios abroad, plus a royalty on each box sold. What type of entry strategy is this?