Three years after a costly chemical spill, your company over…

Three years after a costly chemical spill, your company overhauled safety: new protocols, independent audits, real-time sensors, quarterly drills. No incidents since. A board member proposes cutting the audit budget 40%, arguing “the problem is solved.” Why is this reasoning flawed?

A small organic skincare company sells exclusively to dermat…

A small organic skincare company sells exclusively to dermatology clinics, offering physician-grade formulations at premium prices for patients with specific skin conditions. It does not sell in drugstores, department stores, or online marketplaces. A classmate argues this is a differentiation strategy because the products are unique and premium-priced. Which BEST explains why that classification is incomplete?