Category: Uncategorized

In 2014, CVS made the bold decision to stop selling cigarettes and other tobacco products. It was a risky decision. Subbing out cigarettes resulted in the immediate loss of $2 billion in annual tobacco sales. Why? How does this relate to marketing ethics?  

________ is defined as analyzing, planning, implementing, and controlling sales force activities.

All companies must have salespeople.

Discuss the AIDA model and what it is used for.  Explain how it can be applied in the real world of marketing.  

Compare and contrast Blue Ocean and Red Ocean Marketing Strategies.

Advertising is used mostly by ________.

Describe logistics . How can a company benefit from a logistics system?

Describe personal selling.  Explain how it is related to a company’s sales force? Also, there are 7 steps in personal selling, which one is the most important? Justify your answer.

Why would a producer use wholesalers rather than sell directly to retailers or consumers?

McDonald’s, Subway, and Jiffy Lube are all examples of ________.