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Exam #1 – Anatomical Terminology, Chemistry of Life, Cells, Tissues Point Value = 100 points Date: Thursday February 5, 2026.Maximum Time Limit = 75 Minutes (in one sitting) Must be taken in one 75-minute sitting/session. Spelling counts. F YOU NEED TO USE SCRAP PAPER, YOU MUST SHOW THE BLANK PAPER TO THE CAMERA FIRST, THEN WRITE WHAT YOU NEED TO, THEN SHOW THE WRITTEN-ON PAPER TO THE CAMERA.IF YOU NEED TO USE A CALCULATOR, IT MUST BE A REGULAR CALCULATOR (HAND-HELD). PHONES AREN’T PERMITTED.  REMINDERS: Exams, tests, and quizzes are closed book, closed notes, closed slides, closed assignments, and taken individually. No additional devices allowed other than the one (1) being used for the exam/test/quiz. Only the test/exam/quiz screen should be open. No other windows, websites, programs are permitted. “Cheating = The act or attempted act of deception by which a student misrepresents that he/she has mastered information on an academic exercise that, in fact, has not been mastered.”If you are found to be cheating on an exam or assignment at the very least, you will receive a grade of “0” for that exam or assignment. This may also lead to a failing grade in the course and disciplinary action by the college and the Dean of Academic Affairs. Please do not diminish your learning experience by cheating.  

The correct place in a SWOT for “The company’s skillful use of social media is responsible for double digit growth” is in the _____________.

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald’s decided to use the “golden arches” and Ronald McDonald as symbols of their brand? 

When a parent brand covers a new product within a product category it currently serves, it is called a line extension.

A customer ________ is any occasion on which a customer encounters the brand and product—from actual experience to personal or mass communications to casual observation.

________ data are data that were collected for another purpose and already exist. 

The ________ is based on the difference between benefits the customer gets and the costs he or she assumes for different choices.

Value refers to the ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the customer in acquiring that bundle of benefits. 

A local service company has decided to segment its market based on occupation; therefore, it has chosen a form of demographic segmentation for its approach.

In Walt Disney’s Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. In this context, Disney is marketing a(n) _______.