PeakForm Performance (“PeakForm”) is an elite personal train…

PeakForm Performance (“PeakForm”) is an elite personal training and sports rehabilitation firm that specializes in maximizing athletic performance for professional and Olympic-level athletes. Its clientele includes NFL teams, professional cyclists, and international ski programs. In April 2025, while the USA Olympic Alpine Ski Team (“Team”) was intensifying its preparations for the 2026 Winter Olympics in February, the Team’s Director of Athlete Performance, Dana, contacted PeakForm’s founder, Alex, to discuss an exclusive training arrangement for the Team’s downhill and super-G skiers. During their Zoom meeting, Dana stated: “We want PeakForm to be our primary performance trainer through the Olympics. We can’t put this in a long formal contract right now, but we’ll make it worth your while.” After further discussion, the parties orally agreed to the following arrangement: PeakForm would provide ongoing conditioning, strength training, and injury-prevention services to the Team’s alpine skiers from May 2025 through the Olympics in February 2026. PeakForm would prioritize the Team’s athletes, even if that required reducing services to others. In exchange, the Team promised: To publicly designate PeakForm as the “Official Performance Trainer of the USA Olympic Alpine Ski Team” in press releases, social media, and at Team events; To refer PeakForm to corporate sponsors and affiliated training facilities; and To pay PeakForm a modest monthly stipend that covered basic operating costs, with the understanding that the real value of the deal was the endorsement and referrals. Without anything in writing, both parties immediately began performing. Relying on the Team’s promises, PeakForm: Declined to renew contracts with two professional soccer clubs; Hired additional staff trained in alpine-ski rehabilitation; and Rebranded its website and marketing materials around its association with the Team. In December 2025, two months before the Olympics, a bus transporting several Team skiers from a training facility was involved in a serious accident caused by icy road conditions. Multiple athletes suffered significant injuries requiring intensive rehabilitation well beyond ordinary conditioning. Alex contacted Dana and said: “This is far beyond what we originally contemplated. If we’re going to take this on, we’ll need to commit nearly all of our senior staff to your athletes.” Dana responded: “We understand. Do whatever it takes. We’ll increase your monthly payments and double down on promoting PeakForm as our exclusive trainer.” PeakForm immediately began providing round-the-clock rehabilitative services, diverting staff from nearly all other clients. The Team increased PeakForm’s monthly payments for January and February 2026. In mid-January 2026, the Team’s management signed a major sponsorship deal with a global sports-science company. As part of that deal, the Team agreed to feature the sponsor’s in-house training program prominently in media appearances and promotional materials. As a result: PeakForm was no longer consistently identified as the Team’s “Official Performance Trainer” in public statements; Several anticipated sponsor referrals never materialized; and PeakForm learned that some Team-affiliated training facilities were told to “hold off” on referrals until after the Olympics. When Alex confronted Dana, Dana replied: “This is just smart business. We never promised exclusivity forever, and the Team still paid you.” After the Olympics concluded, the Team stopped making payments altogether, stating that: The original agreement was merely a gift-like promise of publicity, not an enforceable contract; Any modification lacked consideration and was made under pressure; and Even if a contract existed, the Team acted within its business discretion and did not violate any duty of good faith. PeakForm files suit. Discuss PeakForm’s potential contract claims against the USA Olympic Alpine Ski Team and the Team’s likely defenses. What remedies could PeakForm seek from the Team?