Category: Uncategorized

1) What’s the definition of average engagement rate? 2) Select a social media platform that you are most familiar with. How would you calculate the average engagement rate for each message?  3) Please propose an analysis you can do with the average engagement rate? 

Which analysis is built on the document term matrix?

Which of the following statement about the betweenness centrality score is TRUE? 

Which of the following statement on the Hokey Pokey’s incentive system is FALSE?

Which of the following analysis is NOT part of social media analytics?

The analyst observed daily count of number of tweets that mentioned her new product and she applied the following bass model to predict the future # of tweet. Here is her lines of codes. temp = diffusion(tab$Daily_count[1:60])pred = predict(temp, 24) 1) Please explain these two lines of code. Please be brief 2) What does p capture when we apply bass model to study social media data?  3) What does q capture when we apply bass model to study social media data?  bass model Parameters:                                 Estimate p-value p – Coefficient of innovation     0.008      NA q – Coefficient of imitation      0.001      NA m – Market potential          35175.1875      N sigma: 45.3753  

Which of the following is NOT part of the social media analytics process? 

Which of the following is NOT a good application of sentiment analysis? 

Please study the following graph and complete the following exercises. The sequence of the V(g) is as follows: 1 2 3 4 5 6 1) Data to represent the social network  What would be the edge list that generate this social network? How would you use Adjacency Matrix to represent it? Please discuss the pros and cons of the two methods. What would be the best method to describe the Facebook Friends network and why? 2) The analyst analyzes the data using the following code: length(V(g)) length(E(g)) What did she do? What would be the answer for length(V(g))? What would be the answer for length(E(g))? 3) The analyst was analyzing the network using the following code: temp=centr_clo(g)$restemp[4] What did she do?  Please explain this metric.  Will the answer of temp[4] increase or decrease if the above graph is changed from a directed graph to a undirected graph? 3) The analyst was further analyzing the network using the following code:temp=centr_betw(g)$restemp[4] What did she do? Please explain this metric.  If the above graph is changed to an undirected graph, will in answer in temp[4] increase or decrease?  4) She continued her analysis using this code. temp=make_ego_graph(g, order=1, nodes=V(g)[4], mode=’all’)[[1]] Please describe the purpose of this line of code. Please discuss a potential use of the outcome temp. 

Which of the following is NOT a good application of Bass Model?