Case 3: Suppose that your firm has designed a way to test…
Questions
Cаse 3: Suppоse thаt yоur firm hаs designed a way tо test a new pricing structure. A total of 100 retail locations were randomly divided into two groups. Sales were measured for all locations for a week. Then, all of the retail locations in the first group adopted the new pricing structure. Finally, sales were measured again for all locations. Q: During the course of the above, a competitor changed there pricing. What type of extraneous effect would this be called?