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Explain how a poorly defined target behavior affects IOA results.

After collecting the history and review of systems from the parent, your top differential diagnosis going into the physical exam is infantile colic. Which finding is most consistent with colic?

Two independent observers collected data during the same 30-min observation period, which was divided into 10, 1-min intervals. The observers collected data using a partial-interval recording measure. To calculate IOA, they divided the number of intervals with agreement by the number of intervals with agreement + the number of intervals with disagreement. Which method of IOA did they use?

After noting the above red flag finding on your physical exam, what would be a potential differential diagnosis added to your differentials?

Which two potential positionings received the most votes in the concept test?

Approximately what percent of large supermarkets nationally carried Vivio in 2005?

Which candidate positioning received the most first-place votes in Saxonville’s concept test?

If you were to recommend a launch priority given the case constraints (no price cut, launch in early 2007, limited advertising budget), which single action would most likely maximize initial trial?

Which two potential positionings received the most votes in the concept test?

Which risk did Ann Banks worry about when positioning Vivio nationally?