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Explain the difference between Traditional, Internet-Enabled, and Mobile-Dependent business models and give an example of each, carefully explaining why the example fits the model.

Name and define the four core objectives that all of marketing boils down to.

Explain the relationship between SEM and social media.

Google Analytics is a metrics platform used by millions of websites. Give a brief example of how a marketer might use data from Google Analytics to make a specific decision about the website or a marketing campaign.

Identify the steps in the paid search process, and describe the actions necessary to carrying out each step. Use a brief example of your own choosing to illustrate each step of the process.

The process of developing a customer-focused website should be an iterative one, with research and testing taking place at several stages in the process. Discuss the meaning and importance of this statement, giving detail about what kinds of research and testing can be done and at what stages.

Explain the difference between display ads and rich media ads. Which do you think is likely to be more engaging to the viewer and why?

State the three basic types of behavioral targeting, and explain how each works.

Explain how promoted posts work on Facebook. Select two other social media platforms, and discuss the ways in which their versions of promoted posts are similar to and different from Facebook’s.

Designing mobile-friendly sites requires careful attention to issues that impact the user experience. Describe three issues that need to be considered in designing or optimizing a mobile site, and explain why each is important.