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Mayra works at a jewelry store on the weekends.  Roman, the store manager, asked her to help him with putting price tags on some new jewelry for display.  Mayra was surprised that there was not much thought to the pricing process – all they did was look on the invoice for the price they paid, double that amount, and put that figure on the price tag.  Therefore, an item that they paid $125 was priced at $250.  The jewelry store’s margin percentage on that item when sold would be:

Which of the following measures, when adopted, will help an online retailer to build customers’ trust?

Which of the following is the best example of a consumer using social media to conduct research on a product or service?

Of the following actions, which one is most likely to be part of the new promotion strategy at Panera Bread?

Nations Bank has engaged in extensive marketing research to learn more about its customers – especially those in the 18 to 30 age group.  The research identified that these consumers do not enjoy visiting a bank branch location and prefer to manage their banking via their smart phone, tablet, or computer.  The bank has invested in sophisticated applications that enable consumers to deposit checks, check their balances, pay bills, and transfer funds.  Nations Bank believes this investment in research to understand consumer needs enables them to develop the right array of services that will lead to improved market success and overall performance.  This is an example of a(n):

Cleveland Solvents has field sales staff, a customer service department, and two individuals who manage the “tech hotline.” These individuals not only answer technical questions from customers, they also identify customer needs and recommend products that can fill those needs. They have the ability to initiate and close sales on the spot. These individuals are essentially participating in:

Marriott Vacation Club operates time share vacation properties across the world and employs sales representatives to contact potential buyers to offer a complimentary two or three day stay at one of their locations. Initial contact is made by telephone and Marriott targets high income families with kids or empty nesters who enjoy traveling. Once a consumer visits the Marriott Vacation property, they attend a property tour and meeting with a vacation consultant who presents the opportunity of purchasing a time share as well as the benefits of owning a Marriott time share. What type of sales channel is Marriott Vacation Club utilizing once customers visit the property and experience a personal presentation?

The top marketing manager of your company has asked you to make recommendations about your sales representatives who make up the sales force for your business-to-business auto parts customers. These territories are geographically structured and the goal is to move away from territory-based sales to customer-oriented sales; as a result, these sales reps may be reassigned.Based on this project request, what element of the sales force management process will you focus on?

Canteen Company is a major supplier for vending machines in a variety of locations such as schools, offices, and public buildings. A Canteen sales representative typically sets appointments to meet with customers and discuss their needs for vending services. Once a customer account is signed, Canteen keeps the vending machine operating and stocked with the preferred products. What type of sales channel does this describe?

People love celebrity gossip, which is what makes your Hollywood insider magazine so popular. That’s why your product is sold in a wide range of outlets, from bookstores to drugstores and convenience stores to outdoor kiosks. As the marketing director for the magazine, you’ve set up a fairly long distribution channel because: