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List the effortful memory strategies discussed in your text and provide and example for each one. 

Air traffic controllers must monitor several airplanes taking off and landing by observing their location on a radar screen. What would be a safe number of airplanes for the typical controller to track in working memory?

Signal detection theory predicts that a person’s ability to detect weak signals is partly dependent on the person’s:

[Swamp] The table below shows research data for The Swamp.  The research has identified three customer groups based on their buying patterns.   Customer Group “Moocher” “Social” “Super-spender”   # of customers 900 1,200 1,000   Visits/month 4 7 16   Profit/visit $10 $25 $60   Average Lifetime 2 yrs. 3.5 yrs. 6 yrs. In terms of Customer Lifetime Value, how much is a Super-Spender worth to The Swamp?  If The Swamp can convert one “Moocher” into a “Super-spender” customer, how much would they gain in CLTV?

[UGC] User-generated content (UGC) refers to

[internet adv] One advantage of using the Internet as an advertising medium is

[revolutionary] Occasionally, a firm’s Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely unsettles its business, which is sometimes called

[blogs] Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

[Chick-fil-A] Chick-fil-A is one of the major fast food chains in America. They are known for their chicken! However, Chick-fil-A is closed on Sundays which upsets many customers.  To compensate, Chick-fil-A has started offering frequent buyer cards.  After buying five combos, the customer gets the 6th combo free!  Chick-fil-A hopes this program will bring in more customers during the week.  What kind of marketing approach(es) is Chick-fil-A using? I. soft benefit II. hard benefit III. frequency marketing IV. database marketing

[Sensodyne] Sensodyne, a toothpaste company, held an exhibition in London called The Great Sensitivity Test in anticipation of launching a new toothpaste. The exhibition advertised an attempt to break the world record for the most people taking part in an oral hygiene lesson. Attendees could win prizes by competing in the “How sensitive are you?” game, post selfies with a giant molar, get a dental checkup, and of course could learn tips for effective oral hygiene. What type of IMC tool did Sensodyne use in this example?