Aside from proving a statement was false, actual damage/inju…

Aside from proving a statement was false, actual damage/injury occurred, and a publisher/broadcaster was negligent in determining the truthfulness of a statement, public individuals (such as celebrities) are unique in that they must also prove __________ (i.e., a reporter or editor knew a statement was false and printed/broadcast it anyway, or acted with reckless disregard for the truth) in order to win a libel suit. 

Often cited as an example of the power of well-executed cris…

Often cited as an example of the power of well-executed crisis communication efforts, Johnson & Johnson’s 1982 decision to recall __________ from stores after some bottles of it were tampered with cost the company $100 million but ultimately saved the brand.