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Classic research on short-term memory capacity conducted in the 1950s found people can typically hold ________ items in STM, but recent studies suggest capacity is actually closer to ________ items.

Impression formation research has compared perceptions of persons rated as average in physical attractiveness with persons rated as very physically attractive. Research results indicate that physically attractive people are generally perceived as:

Diners at a restaurant overhear a woman seated at nearby table vent her frustration about how long it is taking her food to arrive. As her anger builds, the women stands up and yells, “I don’t care if others did order before me. Bring my food NOW you incompetent morons!” After observing the woman’s behavior, and without considering a variety of potential causes for her actions, the shocked diners quickly conclude she is a hot-tempered, egocentric person. In this example, the attribution made by the diners observing her behavior illustrates:

Abe constantly reads library books because his parents give him money for doing so. Zeke constantly reads library books simply because he loves to read. We can conclude that Abe’s motivation to read is _______________, whereas Zeke’s motivation to read is _______________.

A five-year-old child has been throwing wild tantrums lately. Whenever the child gets upset, one or both of his parents immediately come to the child and fuss over him with lots of attention. Nevertheless, his tantrums do not diminish. In fact, the tantrums have increased in frequency. In this case, the parents yelling likely serves as a form of _______________ for the son and causing the tantrums to continue.

In the classic Three Stage Memory Theory, the stage of memory that holds an image (and afterimage) of a stimulus for a brief time – just long enough for it to be recognized and selected for higher memory processing – is known as ____________ memory.

Slot machines often produce a powerful, compulsive response pattern in users.  On the average of a certain number of plays, the user receives a monetary reinforcer, causing an addictive anticipation of reward.   Therefore, slot machines reinforce gambling using the ____________________ schedule of reinforcement.

At the grocery store, Lauren accidentally bumped her cart into a display of stacked cans. The cans fell to the floor. She bent down and began to pick up the cans. Lauren is likely to get help restacking the cans if:

Solomon Asch’s classic study found that 37% of the time the subjects in the experiment went along with other group members’ perceptions of the lengths of lines:

John accidentally left his calculator in the math lab. He went back later to get it. In order to be sure the calculator was returned to its rightful owner, the lab assistant told John he would have to first describe the visual appearance of calculator and second pick it out of a box of others in the lost and found box. John would first have to demonstrate the memory process of _______________ and second demonstrate the memory process of _______________.