A nonprofit is transitioning to a new fundraising model. Lea…

A nonprofit is transitioning to a new fundraising model. Leadership sends out a communication that reads: “Our current approach is no longer generating the revenue we need to fulfill our mission — if we stay the course, we risk being unable to fund our core programs within two years. We have piloted the new model with three of our regional teams, and the early results are strong. We have a clear roadmap, the right people in place, and good reason to believe this will work.” Which strategy does this best illustrate?

A school district is rolling out a new curriculum. The commu…

A school district is rolling out a new curriculum. The communications team drafts two messages: one that highlights the richer learning experiences and better outcomes students will gain under the new curriculum, and another that warns about the risk of falling further behind peer districts if the old curriculum is kept. What strategy are they using?

A technology startup makes two announcements on the same day…

A technology startup makes two announcements on the same day: it is acquiring a smaller competitor, and it will be updating its internal style guide to refer to meetings as “collaborations” and managers as “coaches.” How would you classify these two changes?

A mid-sized tech company recently switched from a standard 1…

A mid-sized tech company recently switched from a standard 15-day PTO policy to an unlimited PTO policy, hoping employees would feel more rested and satisfied. Six months later, HR notices that employees are actually taking fewer days off than before. What best explains this outcome?