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In its entrepreneurial phase, radio was marketed as a ship-to-shore communication device.

Under the compromise reached by CBS and RCA in 1953, the standard for record singles became the ______ format.

In an attempt to minimize government oversight of advertising practices, the advertising industry established the Better Business Bureau in 1913.

According to the textbook, the mass media are industries that produce and distribute cultural products to large numbers of people.

The set of criteria for deciding what is newsworthy has evolved over time.

Which invention brought the Internet to mass audiences?

Below-the-line costs for a TV program include the ______.

American studios were able to gain control of the world film industry during World War I.

BP’s response to the 2010 Deepwater Horizon oil-rig explosion in Alaska is an excellent example of a company’s use of thoughtful crisis management to help its public relations.

HTML stands for “hypertext markup language.”