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A ___________ is a place within a market segment that represents a narrower group of customers with similar interests.

Jason Grahem’s startup, which is in the electronics industry, was launched on January1, 2009.  However, prior to its formal launch, Jason spent many hours working on his business, particularly during the feasibility analysis stage.  The time and effort that entrepreneurs put into their venture, that cannot be easily measured from a financial viewpoint, is referred to as:

According to the textbook, there are three types of startup firms:

Does it make sense?  Is it reasonable?  Is it something consumers will get excited about?  Does it take advantage of an environmental trend, solve a problem, or fill a gap in the marketplace?  These are the types of questions asked during the _______ feasibility component of a complete feasibility analysis.

A(n) ___________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.

A(n) _____________ is a snapshot of a company’s assets, liabilities, and owners’ equity at a specific point in time.

______________ feasibility is an assessment of the overall appeal of the product or service being proposed.

Terry Washington recently started a new firm in the financial services industry.  Prior to starting his firm, he spent considerable time doing research on the potential of the industry.  The research Terry was doing is called ______________ research.

Once a firm decides to enter an industry and chooses a market in which to compete, it must gain an understanding of its competitive environment.  This challenge can be undertaken by completing a(n)

Every year thousands of electronic products manufacturers gather in Las Vegas to display their products and to see what their competitors are up to.  This type of event is called a: