Blog

An increased focus on health and wellness has resulted in a number of new business ideas including healthier foods and beverages, yoga instruction and training centers, and nutrition consulting.  An increased focus on health and wellness is an important __________ that is creating opportunities in many areas for entrepreneurial firms.

The two components of industry/target market feasibility analysis are industry ________.

_____________ is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business in exchange for an initial franchise fee and an ongoing royalty.

The five-stage creative process, the flash of recognition, or what is sometimes referred to as the “eureka” experience, occurs in the ________ stage.

Which of the following is an example of intellectual property?

An opportunity has the following four essential qualities:

________________ is a company’s ability to meet its short-term financial obligations.

Brian Sentry is starting a firm in the small industry that helps football teams discern whether a player has suffered a concussion.  The industry is still so new that no standard operating procedures have been developed.  The industry Brian Sentry is entering is an example of a(n) _______________ industry.

The ___________ is a short overview of the entire business plan.

____________ are similar to economies of scale, except the advantage comes through the range of a firm’s operations rather than from its scale of production.