Scenario 17-1 Transcendent Technologies is deciding between…

Scenario 17-1 Transcendent Technologies is deciding between developing a complicated thought-activated software, or a simple voice-activated software. Since the thought-activated software is complicated, it only has a 30% chance of actually going through to a successful launch, but would generate revenues of $50 million if launched. The voice-activated software is simple and hence has a 80% chance of being launched but only generates a revenue of $10 million. The complicated technology costs 10 million, whereas the simple technology costs 2 million. Use Scenario 17-1 ​ If the firm learns that the complicated technology can be made more stable with a few tweaks increasing the cost by 5.5 million and increasing the probability of a launch to 50%. Is it worth for the firm to invest the $500,000 in tweaks? ​

Scenario 10-1 ​ Suppose consumers who shop at Alpine Bakery…

Scenario 10-1 ​ Suppose consumers who shop at Alpine Bakery enjoy their Swiss eclairs, a dough filled with cream and topped with chocolate (or other icing). Consumers value each eclair at $7.50. Meanwhile, Alpine Bakery incurs a cost of $1.00 per eclair and sells them at a price of $2.00. Use Scenario 10-1 ​ What is the consumer surplus of each eclair produced and sold by Alpine Bakery?

Tom & Jerry are running Hanna Barbera’s lemonade stand as tw…

Tom & Jerry are running Hanna Barbera’s lemonade stand as two profit centers. Tom makes the lemonade while Jerry sells it. Jerry argues that Tom is transferring the lemonade to him priced too high, which forces him to charge the customers a high price, losing sales. Who is making the bad decision?