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Which of the following people would be considered contact personnel?

____________________ is the difference between expectations and perception of actual service. 

____________________ is the array of communications tools available to marketers including advertising, personal selling, publicity, sales promotion and sponsorship.

Which of the following marketing challenges is created from intangibility? 

Which of the following locations would be ideal for a lawyer specializing in medical malpractice? 

A Barb and Bob’s tattoo shop is trying to maintain a competitive advantage over other tattoo shops in the area. They are developing a marketing campaign around being a leader in safety and quality  in order for customers to perceive them as the best and safest option for tattoo services. What marketing strategy are the using? 

Screen Repair Depot repairs broken smartphone and tablet screens at the lowest price in the area. Their position strategy is affordable solution for damaged devices for price sensitive consumers primarily parents with teenagers or college students.   Select an appropriate message for their positioning strategy. 

Taste appeals basic mean giving ______________________. So customers can decided if they like your service or not before buying. 

Positive  word-of-mouth results in ______________________.

_________________ is a firm’s reaction to a complaint that results in customer satisfaction and goodwill.