A firm’s ____________  ____________ can arise from many inte…

A firm’s ____________  ____________ can arise from many internal and external sources. It often refers to real differences between competing firms and could be based on perception than reality. For this concept, we had extensive discussion on the value of marketing activities using “social media” in class.

There are four major types of competition that we discussed…

There are four major types of competition that we discussed in class. Please identify them and explain each of them briefly (7 points) and then for your current employer or future employer (if none, please feel free to make one), who are the competitors for each type of competitors and why? (5 points) Please be specific.