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Crola, a cell phone manufacturing company, adds a new in-built feature to its cell phones. With the help of this feature, users can now recall messages that they may have accidentally sent to another person. To make use of this feature, the users need to go to the settings of the cell phone and make a few changes. The change made by Crola in its product is an example of a _____.

Which of the following is a characteristic of a well-chosen target market?

Marketers who cannot forge a close personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a _____ with the customers.

In the context of debt financing, if a firm invests the borrowed funds profitably, the use of debt can improve the _____ to the shareholders by not diluting existing shares of stock.

Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who purchased Bolpalc’s luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as _____.

Joel wants to buy his best friend a home audio system for his birthday. He visits a few electronic stores and looks at different brands of audio systems and compares their prices. He finally purchases a wireless Bluetooth home audio system from a store that offers good quality within a reasonable price. In the context of product classifications, Joel’s purchase falls under the category of _____.

Which of the following statements is true of U.S. Treasury bills (T-bills)?

In financial management, risk is referred to as the:

For successful product differentiation, _____.