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The business decisions made by the marketing department include promotional data, sales data, and advertising data.

For an organization to succeed, every department or functional area must work independently to be most effective.

What executes business strategy?

Which activities belong in the marketing department?

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter’s Five Forces Model. Which of the following represents rivalry in the soft drink industry?

When analyzing Porter’s three generic strategies for entering a market, if you have a focused strategy what market should you target?

Shelby Black runs a very successful hair salon in downtown Los Angeles. One of Shelby’s tasks is to input positive and negative customer reviews into her computer system. What type of information is Shelby gathering?

Imagine you are creating a new product to sell in an up-and-coming market. Which of the below statements indicates that it would be easy for you as the new entrants to compete in this market?

A primary value activity is a standardized set of activities that accomplish a specific task, such as processing a customer’s order.

The Internet of Things (IoT) refers to devices that connect directly to other devices.