Brian Sentry is starting a firm in the small industry that h…

Brian Sentry is starting a firm in the small industry that helps football teams discern whether a player has suffered a concussion.  The industry is still so new that no standard operating procedures have been developed.  The industry Brian Sentry is entering is an example of a(n) _______________ industry.

Jason Grahem’s startup, which is in the electronics industry…

Jason Grahem’s startup, which is in the electronics industry, was launched on January1, 2009.  However, prior to its formal launch, Jason spent many hours working on his business, particularly during the feasibility analysis stage.  The time and effort that entrepreneurs put into their venture, that cannot be easily measured from a financial viewpoint, is referred to as: