Andy Zachery just launched a firm in the sporting goods indu…

Andy Zachery just launched a firm in the sporting goods industry.  On the day the company was launched, Andy issued a press release, indicating that the vice president of Brunswick, a highly respected sporting goods company, had agreed to serve on his board of directors.  Andy knows that such a high quality appointment will send an important message to his potential clientele.  This phenomenon is referred to as:

Katlin Smith is investigating the feasibility of developing…

Katlin Smith is investigating the feasibility of developing an iPhone app to help high school students with math.  To get a good handle on the potential demand for her service, Katlin is scrounging around for information, wherever she can find it.  She even spent two weeks volunteering as a math tutor at a local high school to see how students responded to her methods.  Katlin is conducting _______ research.