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When a user takes an action on a website that equates to a defined goal (e.g. filling out the contact-us form, downloading a white-paper, etc.), this is known as a(n)

The combination of search advertising and search engine optimization is known as

A specific action or method that contributes to achieving a goal is known as a

Successful ad copy best practices includes each of the following EXCEPT

Moz, a respected SEO blog, has estimated that 70% of searches are unique. This means that the sum of searches which are unique is greater than the sum of non-unique searches. Looking a little more closely at search terms will show a small number of high volume searches, and then a large number of lower volume searches stretching out to those unique searches. This is known as

Which of the following statements about display advertising is TRUE?

Organic (natural) results account for approximately what percentage of search clicks?

Key quality score components of a paid search ad include each of the following EXCEPT

Which of the following mobile marketing statements is not true?

Which of the following comments about display advertising is true/accurate?