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A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest.

Todd buys a fruit-based drink every afternoon. He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices. He will not consider any other brand or type of soft drink because the two drinks make up his

Which of the following statements about network advertising is true?

Lower-level needs such as hunger and thirst are important to marketers because these needs

The rationalists of creative advertising argue that

Rational and emotional advertising appeals

_____ is the ability to generate fresh, unique, and appropriate ideas that can be used as solutions to communication problems.

Advertisements that focus on the dominant attributes or characteristics of a product or service are making use of _____ appeals.

A reference group to which one does not wish to belong is a(n) _____ group.

Which of the following is true about packaging?