Blog

McDonalds and Apple have teamed up to create a joint product,  The Mac. Marketers are concerned about how consumers will receive the product, and are considering conducting test marketing in Atlanta, GA and Seattle, WA. Which of the following is NOT a potential limitation of test marketing The Mac?

A customer consistently buys Dasani water when he purchases water. One day on a whim he decides to try Aquafina instead. He decides he likes the Aquafina water more and henceforth only buys Aquafina when he purchases water. Based on the discussion in class what brand loyalty status would we use to classify this customer?

A salesforce survey forecast involves

Within the buying center, deciders are people who

Mr. Krabs hires SpongeBob to be his fry cook but only pays him $5 an hour and forces SpongeBob to work 200 hours a week. Working these long hours for extremely low pay, SpongeBob suffers from sleep deprivation, burnout, and low quality of life. However, since there are no minimum-wage or worker-protection laws in Bikini Bottom, legal authorities do not get involved. The situation Mr. Krabs is putting SpongeBob through is:

Louis went to a new restaurant that just opened in town after hearing great reviews from friends and family. After having to wait for an hour, he was seated at a cramped table in the corner and his steak came overcooked. Overall, the restaurant did not perform as well as he had expected. Based on the example and our discussion of expectancy disconfirmation in lecture, which satisfaction state is Louis likely to be in?

Abby recently reached her goal of becoming a certified personal trainer. She loves going to the gym, learning new exercises, and teaching others how to build muscle and gain confidence. Abby would like to be able to track her workout sessions with a fitness watch and is trying to decide which best serves her workout goals. Below are Abby’s ratings of the three fitness trackers she’s considering on the attributes that matter to her on a 1 (poor) to 10 (excellent) scale. She also rates the importance of each attribute on a 1 (unimportant) to 10 (very important) scale. Based on these ratings and the multiattribute model, which fitness watch should Abby purchase and what total weighted rating does it have?   Apple Fitbit Samsung Importance   Battery 7 6 6 9   Heart Rate   Tracker 8 5 7 5   Price 2 7 3 7   Design 6 4 8 3

McDonald’s paid to have 5 commercials air during the NBA Finals. Their goal of the ads was to promote their new chicken sandwich and to make customers aware of its addition to the menu. After the Finals aired, McDonald’s sent surveys to households that had tuned in and asked, “Which fast food chains selling chicken sandwiches did you see advertised during the NBA Finals?” What sort of memory measure is McDonald’s using?

Max Baker is buying a new dishwasher for his company, Cakes Delight. He wants a solution that will last for the next 15 years. He is considering either keeping his existing dishwasher, which is expected to last for at least 15 or buying a newer machine. The table below gives the costs associated with each option. Use value analysis to find the total life cycle cost of both options over a 15-year period. What is the cost difference and which option should Max choose for Cakes Delight?   Old Model New Model   Purchase Price $0 $500   Repairs (Annual) $40 $15   Energy (Annual) $45 $30

Firehouse Subs buys tablecloths from their supplier Table Covers Now. In their recent meeting, Table Covers Now proposed their new eco-friendly tablecloths. These tablecloths cost more but are more durable and meet Firehouse Subs’ new sustainability initiatives, so Firehouse decided to buy them. This is an example of which level of buy-class?