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Google’s diversification could lead the firm toward a related linked strategy and give the firm advantages in multipoint competition with competitors such as Facebook and Microsoft

Mercedes mass produces luxury vehicles at a premium price.  It uses a(n) __________ strategy.

Strategic alliances have become the cornerstone of many firms’ competitive strategy, particularly large global competitors

In general, strategic actions elicit fewer total competitive responses than do tactical actions

Mutual forbearance is a form of explicit collusion between firms in which competitors avoid attacking rivals they meet in multiple markets

GE is an example of a firm that has used internal capital market allocation as a means of creating value even though it competes using a related linked strategy rather than an unrelated diversification strategy

Walmart recently opened a store in Alsatia, Missouri. Several local small retailers have decided that choosing not to respond to Walmart’s competitive actions is a viable long-term option, because although the companies have high market commonality, they have little resource similarity. These small retailers are correct in their decision

The drawbacks to transferring competencies by moving key people into new management positions include all of the following EXCEPT:

Total Quality Management Systems (TQM) are rarely effective. 

All of the following are ways that a good or service can be differentiated EXCEPT: