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Chelsea Milling Company makes Jiffy packaged baking mixes.  It was established in 1930.  It has never spent one cent on advertising, which is one reason it is able to pursue a(n) __________ strategy.

A business-level strategy describes what a firm does to create, deliver, and capture value for its stakeholders

A company selling diapers knows the market is for people with infants and toddlers.  However, within that segment, it can further divide the market by a demographic factor like:

A second mover:

Strategic fit among the many activities in the value chain is critical for competitive advantage because it is more difficult for a competitor to match a configuration of integrated activities than to imitate a particular activity, such as sales promotion or a process technology

Certain regulatory changes (such as antitrust regulation and tax laws) create incentives or disincentives for diversification that:

Supply-chain management is an example of a support function of the organization

A major advantage of diversification is that overall monitoring costs are reduced because each separate business comes under the control of corporate headquarters

A firm using a(n) __________ strategy generally needs to operate “below the radar” of larger and more resource rich firms that serve the broader market.  

Monteleone Company pays large fees to a highly recognizable, prestigious individual to be the spokesperson for the company’s luxury private jets. Monteleone is probably following the: