Walmart recently opened a store in Alsatia, Missouri. Severa…

Walmart recently opened a store in Alsatia, Missouri. Several local small retailers have decided that choosing not to respond to Walmart’s competitive actions is a viable long-term option, because although the companies have high market commonality, they have little resource similarity. These small retailers are correct in their decision

The satellite dish at Faye’s weekend home has malfunctioned….

The satellite dish at Faye’s weekend home has malfunctioned. When she calls to have the dish repaired, the service representative tells her that the dish is obsolete and that parts for it are no longer made. Faye must replace the old dish with a new dish. This is an example of lack of firm loyalty to a product in a fast-cycle market