In 1947, pilot Kenneth Arnold was misquoted in newspapers as…

In 1947, pilot Kenneth Arnold was misquoted in newspapers as having said that hed seen “flying saucers”, while what he actually said he saw were boomerang-shaped craft that skipped like saucers over the mountain tops. Subsequently, we have seen wave after wave of flying saucer sightings (of disk-shaped aerial craft), with the implication that these UFOs are piloted by extraterrestrial visitors. The misquote and sightings that followed show us that a. people are incredibly gullible and believe everything they read. b. our perceptions and interpretations of what we see are shaped by our language and expectations. c. crazes and fads can be elicited by mass media reports. d. aliens and their spacecraft are real, but their existence is being covered up the government.

[Reptar] Reptar the dinosaur is planning on creating his new…

[Reptar] Reptar the dinosaur is planning on creating his new clothing line and selling it in multiple countries worldwide. To become equally successful in each country, Reptar decides to modify his clothing line according to the latest fashion trends of each country. This means that different versions of the clothing will be sold in each country, requiring different materials and production methods dependent on the fashion trends. Regardless of the types of modifications made in various countries, Reptar and his core marketing team have the final say on approving all decisions made at each branch of Reptar’s clothing line. What global marketing approach is Reptar using?

Fads are characterized by a. long-term, evolving trends in…

Fads are characterized by a. long-term, evolving trends in style or form of an item of public fascination. b. brief, intense public interest in a new or novel item. c. rumor-fueled public fear resulting in a desire of large masses of people to escape a perceived threat. d. unconfirmed bits of information that circulate during times of uncertainty, when any information is at a premium.