Evan is an avid golfer and has always wanted to open a golf…

Evan is an avid golfer and has always wanted to open a golf course. He loves to watch golf as well, and his favorite professional golf tournament is the Masters Tournament which is played every year at Augusta National Golf Course in Augusta, Georgia. Evan is well aware that the Masters Tournament uses a very distinctive logo to advertise depicting the United States in yellow with a red golf flag located where Augusta, Georgia is and the word “Masters” in green font at the top. When Evan finally bought the land needed for his golf course, he wanted to model everything after Augusta National Golf Course and the Masters Tournament because he was such a big fan. He named his golf course “Augustus National Golf Course” and started using the exact same logo as the Masters Tournament except instead of “Masters,” the logo said “Augustus.”  Evan did not bother to get permission or ask Augusta National Golf Course before rolling out his marketing campaign. Augustus National Golf Course proves to be an incredibly popular golf course. Each year when the Masters Tournament is played at Augusta National Golf Course, thousands of visitors show up to Augustus National Golf Course expecting to watch the Masters Tournament and are very disappointed when Evan has to tell them that they showed up to the wrong venue. Augusta National Golf Course is frustrated the Evan’s Augustus National Golf Course seems to be confusing golf fans. Assuming that Augusta has trademarked the name “Augusta National Golf Course” and the Masters logo it uses, what should it do to put an end to Evan’s shenanigans?