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________ occurs when two or more goods are necessary to create a product.

When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process. To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use both on their heads and their facial hair. These hair care product manufacturers used ________ segmentation to define their target markets.

Organizational markets differ from consumer markets in that organizational markets ________.

________ occurs when two or more goods are necessary to create a product.

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