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Mattel wanted to determine if a new toy would appeal to preschoolers, so it put six 4-year-olds in a room with several toys and waited to see which ones they played with. What form of research is this?

Which of the following research methods would be best in helping a marketer understand how people feel about a product or service on an individual, detailed level?

The first question a marketing researcher should ask before embarking on a research study is,

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.

One of the disadvantages of focus groups is that:

Marketers wanting to use social media to reach consumers should understand that ________ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Business people tend to be more cautious before embarking on a marketing research study, recognizing that research is often

In a SWOT analysis, increasing gasoline prices would represent a potential ________ for manufacturers of electric cars.

Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of its ________.

It is important, in the problem definition process, to determine ________ causes for the change identified by the symptom.