Blog

From the economic system’s point of view, the role of marketing intermediaries is to transform the ________ made by producers into the ________ wanted by consumers.

Cheryl asked Nadia to help her buy some aftershave for her boyfriend. Nadia was going through a list of different brand names, when Cheryl stopped her and said, “I recognize that one.” Marketers call this

________ channel conflict occurs when members of the same marketing channel, for example, manufacturers, wholesalers, and retailers are in disagreement or discord.

When a firm is interested in earning word-of-mouth publicity from customers, which of the following approaches would help the firm?

“Call now, operators are standing by to take your order!” is an example of

________ channel conflict occurs when there is disagreement or discord among members at the same level in a marketing channel, such as two competing retailers or two competing manufacturers.

Which of the following media types is seen as having high message control and can easily target a large number of customers?

In the past, Acme autoparts store experienced stockouts—failure to have the parts auto mechanics needed to do their work that day—increasing the likelihood of the mechanics switching to competing auto supply stores. To avoid this problem and keep the customer mechanics, Acme most likely          

“Native” advertising is what type of media?

Retailers’ coupons, rebates, and online discounts are types of