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True or false? The successful use of the reciprocity principle invokes a sense of indebtedness. In other words, we should repay, in kind, what another person has provided for us. 

Which of the following uses fear appeal as a persuasive message?

Which of the following statements about the ethical nature of persuasion is NOT true?

Which of the following is NOT an example of the use of the scarcity principle?

According to the Theory of Planned Behavior, which features of intentions predict people’s behavior?

After some time has passed since an audience saw a persuasive ad, what will contribute to the persuasive effects?

Which of the following statements about channel factors that may affect persuasion is correct?

True or false? High credibility source will always enhance persuasive effects. 

Johannesen proposed ethical principles to guide us to view the ethics of persuasion from different perspectives. Which of the following statements about the ethical principles is NOT correct?

Cialdini states that humans have mechanical adherence to certain rules, like “Expensive = Good.” This mechanical adherence to these rules…